Since 2018, the number of Americans who’ve listened to a podcast has increased by seven percent, with 62 million people listening to them on a weekly basis. Though they’ve traditionally aired as audio-based programs, more and more podcasts are beginning to introduce a video component.
The rationale behind this strategy shift is obvious, as it allows content creators to double their output and tap into an additional market by simply adding a camera to their original setup. This move has been received well by podcast audiences, who enjoy seeing the discussions firsthand and engaging with their shows in a new way, but has also been a colossal success for the podcast industry itself—helping contribute to a 65% surge in monthly audiences in the last three years.
With a podcast boom predicted for 2020 and an estimated 1000% ad revenue growth since 2015, expect video podcasts to soon become even more prevalent.