Borna foods are a premium pistachio company, specialising in the wholesale production of nuts and butters. Headquartered in London, Borna are “nuts” about pistachios, and bring years of experience to the pistachio market, producing products that aren’t just unique, but also delicious.
In 2019, they launched the UK’s first pistachio drink in sweetened and unsweetened variants.
Borna wanted to advertise and sell their new pistachio drink, the first of its kind in the UK. Their aim with the advert was to associate the drink with a youthful, bright lifestyle, selling primarily to their target audience of fitness fanatics, foodies, vegans and health lovers aged between 18-44.
Working closely with them, we settling on a video idea which focussed on three characters: Emma, Morgan & James. These characters were created using the information we had about their target audience. We wanted to show the variety and breadth of Borna’s audience to show that the drink was made for everyone.
The company planned to distribute the video on social media and wanted everything to be delivered within 6 weeks. In the production process, we kept them in the loop at every stage. We shot across three days with three different actors in a variety of locations across Lancaster. We delivered the videos ahead of schedule, with time for a number of minor amendments
As well as the 60 second advert comprising all three characters, we delivered three 30 second edits of each character. These were used by Borna across their socials in conjuncton with the main video.
As an added extra, we created these short infinite-looping clips for Borna to share on their socials.
“McGill Productions demonstrated a great understanding of our business and the target markets we communicate to. They valued our input in all stages and we couldn’t be happier. The team, organisation, communication and end result are excellent”.