Kaizen Academy is one the the UK’s best kickboxing, MMA and Brazilian Jiu-Jitsu gyms, located in Lancaster. It is home to a community whose members participate in the regional, national and international stages of the world’s toughest combat sports. Kaizen offers a carefully structured and technical approach to the learning and training of martial arts, taught in a safe, friendly and inclusive environment.
We were approached by Kaizen Academy to help produce a video that would attract young fighters to start at the gym. Kaizen found that, while their memberships among adults were very strong, memberships among children were falling behind. Following a brainstorm session with them, we created this video.
Based on video games like ‘Mortal Kombat’ and ‘Tekken’, we wanted to show that the experience of fighting is like that of a video game; it’s a fun, thrilling experience.