Antique Jewellery Group
Enter a world of decadence and luxury with the Antique Jewellery Group. Let yourself be hypnotized by their carefully curated collection of unique and timeless jewels, celebrating the most special of moments with nothing but the best for those you love.
Concept Development
+ Idea Generation & Iteration
+ Script Writing
+ Storyboard/Shot list
Pre-Production
+ Concept Refinement
+ Logistics
+ Casting
+ Crew Hire
+ Permits
+ Prep
Production
+ Directed
+ Produced
+ Shot on Red
Post-Production
+ Editing
+ Sound Mix & Master
+ Visual FX
+ Colour Grade
+ Music Licensing
+ Amendments
20 X 30 SEC SOCIAL CLIPS
Concept Development
+ Idea Generation & Iteration
+ Script Writing
+ Storyboard/Shot list
Pre-Production
+ Concept Refinement
+ Logistics
+ Casting
+ Crew Hire
+ Permits
+ Prep
Production
+ Directed
+ Produced
+ Shot on Red
Post-Production
+ Editing
+ Sound Mix & Master
+ Visual FX
+ Colour Grade
+ Music Licensing
+ Amendments
20 X 30 SEC SOCIAL CLIPS
Concept Development
+ Idea Generation & Iteration
+ Script Writing
+ Storyboard/Shot list
Pre-Production
+ Concept Refinement
+ Logistics
+ Casting
+ Crew Hire
+ Permits
+ Prep
Production
+ Directed
+ Produced
+ Shot on Red
Post-Production
+ Editing
+ Sound Mix & Master
+ Visual FX
+ Colour Grade
+ Music Licensing
+ Amendments
BRIEF
Antique Jewellery Group is a luxury jewellery business with four brands under its' umbrella. These are Laurelle Antique Jewellery, Antique Jewellery Online, Antique Rings Online and Suffragette Jewellery Online. A family-run business, the AJG team specialise in Georgian, Victorian, Edwardian and Art Deco pieces.
Antique Jewelelry group asked us to create social clips and website banners for two of their companies: Laurelle and Antique Jewellery Online. These clips were to be posted on their respective instagram pages over the course of 12 months, while the website banners would be used to draw in potential customers.
The campaign would focus on building a lifestyle around the Laurelle brand and sister brand, Antique Jewellery Online. These heritage jewellery brands specialise in distinctive jewellery, spanning across a mix of eras.
BRIEF
Antique Jewellery Group is a luxury jewellery business with four brands under its' umbrella. These are Laurelle Antique Jewellery, Antique Jewellery Online, Antique Rings Online and Suffragette Jewellery Online. A family-run business, the AJG team specialise in Georgian, Victorian, Edwardian and Art Deco pieces.
Antique Jewelelry group asked us to create social clips and website banners for two of their companies: Laurelle and Antique Jewellery Online. These clips were to be posted on their respective instagram pages over the course of 12 months, while the website banners would be used to draw in potential customers.
The campaign would focus on building a lifestyle around the Laurelle brand and sister brand, Antique Jewellery Online. These heritage jewellery brands specialise in distinctive jewellery, spanning across a mix of eras.
PRE-PRODUCTION
Having worked with the Antique Jewellery Group previously in 2020, we were already familiar with their brand and target market. For this project, they wanted us to create short clips to be used across their social platforms. We created a series of micro-stories to allow us to create 24 narrative-based social clips, to work across two campaigns. One was a Christmas campaign and the other a Valentines Day campaign.
With the two campaigns being pushed out across two very different festive periods, elements such as costume and set design came into play. Regardless of the season, the costume and locations were chosen to fit the personality and branding of the Antique Jewellery Group, portraying a contemporary yet elegant aesthetic and feel. The lead actress was cast across both campaigns and was brought forward from our previous project with the AJG, acting as a face for the brand.
We put together a storyboard and shooting script which allowed us to ensure we captured every detail needed.
production
The campaign was shot in September of 2021, on location in Kendal, UK. The videos were shot vertically at 48 fps, on one of our RED Digital Cinema Cameras, which allowed us to capture details with brilliant clarity and also optimise the clips for social media platforms.
POST-production
In post-production, the clips were assembled, colour graded, and polished to create a high-quality, cinematic finish. The post-production part of the process also involved sound mixing, Visual FX, and more.
We delivered the social clips in a vertical format, delivering longer 30-second versions and cut-down 15-second versions of the clips. Alongside the videos, we also delivered a package of 38 photographs to be used a promotional material and social content. These were shot and edited by our in-house team.
PRE-PRODUCTION
Having worked with the Antique Jewellery Group previously in 2020, we were already familiar with their brand and target market. For this project, they wanted us to create short clips to be used across their social platforms. We created a series of micro-stories to allow us to create 24 narrative-based social clips, to work across two campaigns. One was a Christmas campaign and the other a Valentines Day campaign.
With the two campaigns being pushed out across two very different festive periods, elements such as costume and set design came into play. Regardless of the season, the costume and locations were chosen to fit the personality and branding of the Antique Jewellery Group, portraying a contemporary yet elegant aesthetic and feel. The lead actress was cast across both campaigns and was brought forward from our previous project with the AJG, acting as a face for the brand.
We put together a storyboard and shooting script which allowed us to ensure we captured every detail needed.
production
The campaign was shot in September of 2021, on location in Kendal, UK. The videos were shot vertically at 48 fps, on one of our RED Digital Cinema Cameras, which allowed us to capture details with brilliant clarity and also optimise the clips for social media platforms.
POST-production
In post-production, the clips were assembled, colour graded, and polished to create a high-quality, cinematic finish. The post-production part of the process also involved sound mixing, Visual FX, and more.
We delivered the social clips in a vertical format, delivering longer 30-second versions and cut-down 15-second versions of the clips. Alongside the videos, we also delivered a package of 38 photographs to be used a promotional material and social content. These were shot and edited by our in-house team.
post-production
Finally, we sculpt every frame and sound wave into a video you’ll be proud of sharing with the world.
PRE-PRODUCTION
Having worked with the Antique Jewellery Group previously in 2020, we were already familiar with their brand and target market. For this project, they wanted us to create short clips to be used across their social platforms. We created a series of micro-stories to allow us to create 24 narrative-based social clips, to work across two campaigns. One was a Christmas campaign and the other a Valentines Day campaign.
With the two campaigns being pushed out across two very different festive periods, elements such as costume and set design came into play. Regardless of the season, the costume and locations were chosen to fit the personality and branding of the Antique Jewellery Group, portraying a contemporary yet elegant aesthetic and feel. The lead actress was cast across both campaigns and was brought forward from our previous project with the AJG, acting as a face for the brand.
We put together a storyboard and shooting script which allowed us to ensure we captured every detail needed.
PRODUCTION
The campaign was shot in September of 2021, on location in Kendal, UK. The videos were shot vertically at 48 fps, on one of our RED Digital Cinema Cameras, which allowed us to capture details with brilliant clarity and also optimise the clips for social media platforms.
POST-PRODUCTION
In post-production, the clips were assembled, colour graded, and polished to create a high-quality, cinematic finish. The post-production part of the process also involved sound mixing, Visual FX, and more.
We delivered the social clips in a vertical format, delivering longer 30-second versions and cut-down 15-second versions of the clips. Alongside the videos, we also delivered a package of 38 photographs to be used a promotional material and social content. These were shot and edited by our in-house team.
PRE-PRODUCTION
Having worked with the Antique Jewellery Group previously in 2020, we were already familiar with their brand and target market. For this project, they wanted us to create short clips to be used across their social platforms. We created a series of micro-stories to allow us to create 24 narrative-based social clips, to work across two campaigns. One was a Christmas campaign and the other a Valentines Day campaign.
With the two campaigns being pushed out across two very different festive periods, elements such as costume and set design came into play. Regardless of the season, the costume and locations were chosen to fit the personality and branding of the Antique Jewellery Group, portraying a contemporary yet elegant aesthetic and feel. The lead actress was cast across both campaigns and was brought forward from our previous project with the AJG, acting as a face for the brand.
We put together a storyboard and shooting script which allowed us to ensure we captured every detail needed.
PRE-PRODUCTION
Having worked with the Antique Jewellery Group previously in 2020, we were already familiar with their brand and target market. For this project, they wanted us to create short clips to be used across their social platforms. We created a series of micro-stories to allow us to create 24 narrative-based social clips, to work across two campaigns. One was a Christmas campaign and the other a Valentines Day campaign.
With the two campaigns being pushed out across two very different festive periods, elements such as costume and set design came into play. Regardless of the season, the costume and locations were chosen to fit the personality and branding of the Antique Jewellery Group, portraying a contemporary yet elegant aesthetic and feel. The lead actress was cast across both campaigns and was brought forward from our previous project with the AJG, acting as a face for the brand.
We put together a storyboard and shooting script which allowed us to ensure we captured every detail needed.
PRODUCTION
The campaign was shot in September of 2021, on location in Kendal, UK. The videos were shot vertically at 48 fps, on one of our RED Digital Cinema Cameras, which allowed us to capture details with brilliant clarity and also optimise the clips for social media platforms.
POST-PRODUCTION
In post-production, the clips were assembled, colour graded, and polished to create a high-quality, cinematic finish. The post-production part of the process also involved sound mixing, Visual FX, and more.
We delivered the social clips in a vertical format, delivering longer 30-second versions and cut-down 15-second versions of the clips. Alongside the videos, we also delivered a package of 38 photographs to be used a promotional material and social content. These were shot and edited by our in-house team.
WHO ARE THEY?
Antique Jewellery Group is a luxury jewellery business with four brands under its' umbrella. These are Laurelle Antique Jewellery, Antique Jewellery Online, Antique Rings Online and Suffragette Jewellery Online. A family-run business, the AJG team specialise in Georgian, Victorian, Edwardian and Art Deco pieces.
WHAT DID WE DO?
We were brought in by the team at Antique Jewellery Group to create social clips and website banners for two of their companies: Laurelle and Antique Jewellery Online. These clips were to be posted on their respective instagram pages over the course of 12 months, while the website banners would be used to draw in potential customers.
This campaign focused on building a lifestyle around the Laurelle brand and sister brand, AJO. These heritage jewellery brands specialise in distinctive jewellery, spanning across a mix of eras. We worked closely with the owners of AJG to create videos and photographs that embodied Antique Jewellery's elegance, class and affluent nature, whilst also showcasing their Laurelle brand as a more modern option for a younger generation.
WHAT WE CREATED
Above is one of the feature videos we created for Laurelle. Shot over 12 hours, the two feature videos were cut up into 24 social clips. These feature videos were then formatted for the client's website. We have also worked with the company to film a further two feature videos, as part of both Christmas and Valentines Day campaigns.
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Prefer good ole not-so-snail mail?
enquiries@mcgillproductions.co.ukFancy a full time position or freelance gig?
enquiries@mcgillproductions.co.ukLancaster office
(+44) (0) 1524 907005London office
(+44) (0) 20 7459 4304
Book a call to find out if we’re the right team to help your growth.
Lancaster office
(+44) (0) 1524 907005
