Our initial planning phase focused on drafting a story outline that captured the essence of summer. We envisioned a series of social clips that immersed viewers in the experience of enjoying a Protein Works drink or snack. From the first spoonful of protein powder to the final swirl and sip, each clip was designed to feel like a symphony and a dance.

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We aimed to capture relatable moments in the lives of Protein Works’ audience, from the buzz of an early morning to moments of tranquillity at home. Our overall focus was on wellness, moving away from the typical fitness-focused imagery associated with diet supplements.

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With each product having its own mini-narrative, we created a storyboard that detailed the necessary shots, target audience for each clip/product, and inspirational imagery to clearly communicate our vision to the client.

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Locations were chosen to create a clean, aspirational, and warm backdrop for the videos. The selected homes were modern and spacious yet retained an attainable and relatable aesthetic. Props were chosen to mirror those featured in Protein Works’ previous product imagery, maintaining consistency with their modern branding.

Production spanned three days, with two days in Manchester and one in Lancaster, UK. Our team ensured an efficient flow across all departments. We featured a different model each day to add variety, with casting focused on cheerful dispositions that would shine through the lens, even with minimal face time.

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We used a probe lens on a slider to capture key close-up shots, creating an immersive experience and highlighting the details of Protein Works’ products. Smooth movements allowed us to capture footage that felt effortless and synchronised, with the soundscapes to be created later in post-production.

In post-production, quick cuts and angle changes were employed to maintain the video's pace and keep the audience engaged. The focus remained on the products' texture, movement, and sound throughout.

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Each clip featured a unique soundscape, designed in-house to blend diegetic sound (sound found naturally in the video) like the sounds of the Protein Works products, with non-diegetic sound (sound found outside the video) like the whooshes and foley that evoke the feeling of summer and freshness.

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We achieved this blend by mixing location audio with a bank of curated sound effects, aiming to complement the high-quality visuals and enhance each mini-narrative, creating the perfect symphony.

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We produced a total of 15 social clips for Protein Works, accompanied by photography for the 'Soundtrack To Your Summer' campaign.