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Harry was six when he picked up a camera. He still has not put it down.
Harry McGill was six years old the first time he picked up a camera, and he has never once looked back. The back garden became a film set. The shed became a location. Whoever wandered past got handed a part, told where to stand and asked to do it once more, with feeling.
Most children put the camera down. Harry never did. While other people were still deciding what they wanted to be, he already knew, frame by frame, year after year, the same eye getting sharper. Video was not a phase. It was the only thing he was ever going to do.
The same instinct that filmed a garden at six now films for Manchester United, Brother, Protein Works and Virgin Voyages. It beat Virgin Atlantic and Amazon to Best Brand Storytelling, with recognition at the Brand Film Awards, the NYX and the Daveys. Looking back, every frame was leading here. The boy never put the camera down.
Shane Ogley arrived from the other side of the story. An entrepreneur with a creative eye, he had started companies and raised the money to grow them, opened shops up and down the country, and built a martial arts academy whose fighters competed across Europe. Different worlds, one habit: take something good and make it better, then better again.
For the last nine years he has aimed all of that at McGill, and at Harry. The boy who never put the camera down, and the builder who cannot leave anything at good enough, pushing each other to keep the work sharp. In 2017 they made it official, and made it simple. They would make one thing. High-end video for brands, and nothing else, so that all of it could be brilliant.
It starts with a Truth Hunt
Most films start with a brief and a shot list. Ours start with a question. Before any concept, script or camera, we sit down with you for sixty to ninety minutes and hunt for one thing: the single Core Truth your campaign will be built on. What is unarguably true about your brand, what is viscerally true for your audience, and what is moving in the culture right now. Where those three meet, there is usually one sentence that is simply true.
That sentence becomes the rule every decision after it is measured against. It tells us what to film, what to cut and what to leave well alone. So the work resonates emotionally and performs commercially, instead of looking expensive and saying nothing.
And because you helped find it in the room, the truth is yours. You do not leave with an idea you have to be talked into. You leave owning the one your whole campaign will stand on, and you will recognise the finished film as obviously, unmistakably about you.
When what you say is true, it moves people. And moving people is what moves the market.
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That's us. Now tell us about you.
Book a call and you will talk to the team who will make your film, not a salesperson.