LUSU
We brought the intensity and spirit of the Roses Tournament to life through two electrifying teaser videos and a gripping aftermovie, weaving together archival footage, cinematic visuals, and powerful storytelling.
BRIEF
At the start of 2024, Lancaster University Students’ Union (LUSU) approached us to create promotional material for the latest Roses Tournament, hosted on their grounds. Our prior experience with Roses provided us with an understanding of the event’s rich history and its unfolding dynamics.
Held from 3rd to 5th May, the tournament showcased 142 sporting fixtures including tennis, hockey, climbing, lacrosse, and rugby, to name a few. Our primary objective was to generate a palpable sense of anticipation and create a student-centric campaign.
01 // PRE-PRODUCTION
In post-production, we wove together the narratives, incorporating the voiceover to enhance the emotional resonance. The promo videos were delivered first, enabling LUSU to share them across social media platforms in the lead-up to the event. We ensured all videos were available in both widescreen and square formats for versatile sharing.
In post-production, we wove together the narratives, incorporating the voiceover to enhance the emotional resonance. The promo videos were delivered first, enabling LUSU to share them across social media platforms in the lead-up to the event. We ensured all videos were available in both widescreen and square formats for versatile sharing.
“Reception has been brilliant and well received”, said Iain Thorley, Design & Communications Manager at Lancaster University Students’ Union.
“Reception has been brilliant and well received”, said Iain Thorley, Design & Communications Manager at Lancaster University Students’ Union.
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