LUSU
We brought the intensity and spirit of the Roses Tournament to life through two electrifying teaser videos and a gripping aftermovie, weaving together archival footage, cinematic visuals, and powerful storytelling.
BRIEF
Before the cameras rolled for the aftermovie, we focused on planning two teaser videos. These teasers combined archive footage from previous tournaments with specially orchestrated visuals to craft compelling narratives. The themes revolved around the tournament’s legacy, camaraderie, and the fierce rivalry between Lancaster and York, aiming to convey a “winner takes all” sentiment.
Teaser Video
The first promotional video utilised archive footage from our past collaborations with LUSU. We highlighted memorable moments from previous Roses tournaments, capturing the emotions and action that define the event.
Tug of War Promo
For the ‘Tug of War’ promo, we aimed to build anticipation through slow-motion shots and close-ups, focusing on the athletes' expressions and group dynamics. Filming in a blackout studio, we showcased a diverse group of student-athletes preparing for the tournament, enhancing the narrative with dramatic lighting to evoke a personal and intense atmosphere.
At the start of 2024, Lancaster University Students’ Union (LUSU) approached us to create promotional material for the latest Roses Tournament, hosted on their grounds. Our prior experience with Roses provided us with an understanding of the event’s rich history and its unfolding dynamics.
Held from 3rd to 5th May, the tournament showcased 142 sporting fixtures including tennis, hockey, climbing, lacrosse, and rugby, to name a few. Our primary objective was to generate a palpable sense of anticipation and create a student-centric campaign.
01 // PRE-PRODUCTION
In post-production, we wove together the narratives, incorporating the voiceover to enhance the emotional resonance. The promo videos were delivered first, enabling LUSU to share them across social media platforms in the lead-up to the event. We ensured all videos were available in both widescreen and square formats for versatile sharing.
In post-production, we wove together the narratives, incorporating the voiceover to enhance the emotional resonance. The promo videos were delivered first, enabling LUSU to share them across social media platforms in the lead-up to the event. We ensured all videos were available in both widescreen and square formats for versatile sharing.
“Reception has been brilliant and well received”, said Iain Thorley, Design & Communications Manager at Lancaster University Students’ Union.
“Reception has been brilliant and well received”, said Iain Thorley, Design & Communications Manager at Lancaster University Students’ Union.
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