MCGILL PRODUCTIONS
EST 2017
ONE DECISION, NOT A HUNDRED
You name the outcome; we own the creative, the production and the campaign built around it. So that the quarter's video stops being a project you have to manage and becomes a result you simply commission.
THE STANDARD YOUR BRAND CAN SIT BESIDE
The same specialists trusted by Brother and Protein Works, on your quarter. So that your flagship looks like it belongs next to the best in your market, and never cheapens the brand you have spent years building.
A CAMPAIGN, NOT A CLIP
One concentrated production becomes a hero film and a full run of cuts, each formatted for the channels in your brief. So that one quarter's work shows up everywhere it needs to, instead of a single film that is quietly forgotten by week three.
JUDGED ON THE WRONG THING
Someone decides you need a video. A vendor is briefed. A film is made. It looks nice, it goes on the website, and three months later nobody can tell you what it actually changed. That is the trophy model, how good brands spend real money and end up with something that sits on a homepage instead of pulling its weight. McGill works the other way round. We start with the outcome you are chasing this quarter, and we build backwards from it. The film is not the goal. The film is how we get there.
PAY ONCE, OR PAY TWICE
Brief it to a cheap freelancer and the saving shows up on screen. Brief it to a do-everything agency and the shoot gets subcontracted to people you never meet, so your budget pays for a management layer instead of the work. Either way you pay twice: once for the film you got, and again for the one you should have made.
OUR PROCESS
We loved working with you and are so impressed with the quality of the films and photos that came from these shoots.
We've worked with McGill on a number of projects and they continue to impress us each and every time. The team are incredibly talented and professional and have spent a lot of time understanding the needs of our brand so that they can deliver exceptional content.
Working with them was incredibly easy and inspiring. They managed the whole process to produce something much better than we could ever imagine.
McGill owns the campaign: the creative, the production, and the content built to run. The metric is how we aim; media spend and channel management stay with your team.
Pick one outcome. We'll build the quarter around it.
Tell us what the film needs to do. Book a 20-minute discovery call
FAQ
Brand films are the only thing we make. A cheap freelancer saves money in a way that shows up on screen and cheapens the brand. A do-everything agency subcontracts the shoot and bills you for the management layer. With us, your whole budget goes into the work, and the team that pitches you is the team that makes it.
Yes. The team that creates and directs your film is McGill's own, and that never changes. For each shoot we hand-pick trusted specialist crew (lighting, set, second camera) chosen for your brief. So the creative and the direction are always ours, and every person on set was picked for your project, never whoever happened to be free.
A corporate video informs. A brand film makes people feel something and remember you, so it keeps working long after it goes live. One reports, the other returns.
It's a quarterly partnership, not a one-off quote. There are three tiers, and the right one depends entirely on the outcome you're chasing. We'll walk you through them, and the numbers, on the call once we know what you're trying to move. No surprises.
Most brand films run from brief to final delivery over a few weeks, covering pre-production, the shoot and post. We agree the schedule with you up front, and tighter turnarounds for social cut-downs against a deadline are usually possible.
We are a UK brand film specialist with our HQ in Lancaster, working across the UK and internationally, including regularly in Manchester and London. We work in our studio or on location, wherever the story needs us.
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